Will 2025 bring a moving boom in Canada — or will home prices push people to stay put? Home prices in Canada always shape how many people move. When prices go up, some buyers get priced out, while others rush to buy before prices rise more. When prices drop, more homeowners decide to sell and relocate. Every shift in the housing market changes how many people need movers and what types of moves they book. You need to track these trends closely and adjust your marketing for movers. We will tell you about the Canadian home prices and moving demand in 2025 and help your business prepare.
The state of Canadian home prices in 2025
As of early 2025, the average home price in Canada is around $670,000. It had a 1% increase compared to January 2024. This follows a sharp correction after the market peak of $816,720 in February 2022. Recent interest rate cuts in late 2024 have slightly improved affordability, encouraging some buyers to return. At the same time, new listings increased by 11% in January 2025, creating the highest inventory level for January in over a decade. This extra supply has helped cool price growth in expensive cities like Toronto (average price $1.04 million, up just 1.5% year-over-year) and Vancouver (average price $1.21 million, down 3.6%).
Regional differences remain strong. Quebec’s average home price rose to about $512,000, up 12.4% from a year earlier, with Quebec City prices jumping 25%. Calgary’s average price climbed to $605,000, up 6.3%, while Edmonton’s prices rose nearly 10%. In contrast, British Columbia’s provincial average dropped slightly to $949,560, down 0.9%. These shifts show that affordability and migration trends are driving more buyers to smaller cities and lower-cost regions, which directly affects where moving companies will see the most demand this year.
How housing market trends impact moving demand
When fewer homes sell, fewer people move. This is the impact of Canadian home prices and moving demand. In 2025, many Canadians are holding off on buying or selling because homes are still expensive, and mortgage rates are higher than they’ve been in years. This directly lowers demand for residential moving services, especially local moves.
High interest rates change moving plans
High borrowing costs make upgrading to a bigger home much harder. Many homeowners decide to stay in their current homes longer, even if they’ve outgrown them. This means fewer short-distance family moves within the same city. At the same time, some homeowners who can’t afford to upgrade may choose to renovate instead. This creates more demand for temporary storage as families need a place to store furniture during home improvements. If you offer storage services alongside moving, this can help you recover some of the lost local moving business.
Long-distance and commercial moves may grow
While local moves slow down, long-distance relocations can increase. Some homeowners leave expensive cities completely, choosing more affordable homes in smaller towns or different provinces. This creates more work for moving companies offering cross-province services.
Commercial moves could also become more important in 2025. As remote work continues and businesses adjust office space needs, companies may downsize, relocate, or shift to hybrid spaces. This creates steady demand for office movers, even if residential moves slow down.
What you should do
You must stay aware of Canadian home prices and moving demand. Watch both residential and commercial trends closely. Find ways to advertise your moving business. If local residential demand drops, focus your marketing on long-distance moves, storage services, and office relocations. This helps you keep your revenue stable even when home sales slow down.
What this means for moving companies
In 2025, fewer home sales will likely mean fewer local moves, especially in expensive cities like Toronto and Vancouver. With fewer people hiring movers, companies will compete harder for every booking. This makes it more important to stand out with better marketing, clear pricing, and strong online reviews.
At the same time, some areas will see more people moving in. More affordable cities like Calgary, Edmonton, and parts of Atlantic Canada continue to attract buyers from more expensive regions. If you offer long-distance moving, you can target families relocating from major cities. Running ads focused on these routes helps you capture this demand.
When people delay moving, they still need other services. Some families rent storage units during home renovations instead of moving to a new home. Others need help with smaller, budget-friendly moves, like delivering furniture they sell or buy online. Adding flexible services, like short-term storage, small moves, or even packing help, can bring in more business when full-home moves slow down.
If your moving company wants to stay busy in 2025, you need to adapt your marketing and your services. Focus on where people are moving, promote long-distance and storage options, and find ways to offer value in a slower local market. Being flexible will help your business stay strong, even if the housing market cools down.
Strategies to stay ahead of Canadian home prices and moving demand in 2025
To keep your moving company competitive in 2025, you need to adapt to Canadian home prices and moving demand. You need to change how you market, manage leads, and structure your services. You should:
- Optimize your digital marketing. Focus on SEO for moving companies for location-based searches so customers searching for movers in high-demand areas find you first. Also, optimize your Google My Business profile to show up in local searches, especially in areas where more people are moving.
- Use a CRM. A strong CRM helps you track housing trends, manage leads, and automate follow-ups. This way, you stay ahead of demand changes and reach out to potential customers before they book elsewhere.
- Expand your services. Add storage options and hybrid moving/storage packages to match changing customer needs. Offer cross-province and cross-border moves to capture demand from people leaving expensive cities for more affordable areas.
- Review your pricing strategy. In 2025, many movers will be more cost-conscious. Offer clear pricing and flexible packages that work for both small and large moves. Competitive rates can help you stand out, especially if fewer people are moving locally.
The role of marketing in navigating market shifts
Strong marketing helps your moving company stay visible when housing trends shift. In 2025, smart marketing means targeting the right customers, focusing on high-demand routes, and adjusting your budget using real data. Here’s how to do it:
- Run targeted PPC campaigns. Focus your ads on migration routes that are seeing the most moves. For example, if more people are leaving Toronto for the Atlantic provinces, create clear, location-based ads to attract those customers.
- Invest in content marketing and local SEO. Create blogs and location pages that highlight your services in cities where demand is rising. Stay active on social media, especially in local community groups where people ask for mover recommendations.
- Use data to guide your decisions. Track where your leads come from and update your marketing spend to match demand. Follow housing reports and real estate trends, so you know where people are moving before your competitors catch on.
Use smart marketing and stay busy this year
The housing market will continue to shape demand for moving companies in 2025. To stay competitive, you need to stay informed about Canadian home prices and moving demand, interest rates, and migration trends. When you know where people are moving, you can focus your marketing and services in the right places. You should leverage technology to manage leads, track trends, and automate follow-ups and use the best CRM software for movers. It will help you stay organized and respond faster than your competitors. Also, you need to focus your SEO and ads on high-migration areas, create content that speaks to customer needs, and use data to guide your decisions. Review your current marketing plan, update your services, and make sure your business is ready for the shifts ahead.
